💜 WHAT IT IS

A silky, ultra-refined lilac loose setting powder designed to brighten, blur, and set makeup for a long-lasting, airbrushed finish. Easy Bake Ube blends seamlessly into the skin, leaving a soft matte-luminous veil while controlling shine without flashback.

✨ WHAT IT DOES

Inspired by Huda’s signature baking technique, this lilac shade doubles as a subtle blush under the eyes or brightening powder for the entire face. The lightweight, multi-purpose texture melts into the skin, keeping your makeup crease-free and fresh all day.

💖 WHY YOU’LL LOVE IT

• ✔ Vegan-friendly, non-comedogenic & paraben-free
• ✔ Blurs pores & fine lines for a luminous, flawless look
• ✔ Controls shine with a soft matte-luminous finish
• ✔ Prevents creasing, fading & oil build-up
• ✔ Multi-purpose lilac shade adds a natural pink-lilac flush
• ✔ Dermatologist-tested, suitable for all skin types

💄 HOW TO USE

Apply under the eyes, along high points of the cheeks, or over the T-zone, laugh lines, and chin.
Let sit (“bake”) for 2–3 minutes.
Gently dust away excess with a fluffy brush for a flawless, crease-free finish.

✨ Pro Tip: Use Ube Birthday Cake to add subtle pink-lilac brightness and a healthy-looking blush effect, or layer over other shades for targeted brightening.